The Power of Well-Known Trademarks in Business

In today’s fiercely competitive market, branding is everything . A name or logo can carry immense power, especially when it becomes widely recognized and trusted by consumers. This is where well-known trademarks come into play. These marks not only represent a product or service but also embody the reputation, goodwill, and emotional connection that a brand builds over time. For businesses looking to establish credibility and expand, understanding the role of well-known trademarks can be a game-changer. What Are Well-Known Trademarks? A well-known trademark is a mark that has achieved a high degree of recognition and reputation among the public, often across national borders. These marks are so prominent that even people who may not have used the products or services are still familiar with them. Think Nike, Coca-Cola, Apple, or Google —these names are instantly recognizable and evoke a sense of trust and quality. In India, the Trade Marks Act, 1999 gives special prot...